I have come to realize to get anything to work in marketing (effectively) takes the careful synchronization of the many little details.
How does the whole funnel look and feel?
How well does the text speak to the people it seeks to influence?
What happens after they are done with this page?
What people don't understand is that it is all the little details that make the piece of marketing stand out and perform above average - that these little details are what truly make a difference.
For it all to work in marketing takes both attention to detail and the obsession of demanding nothing less then excellence.