The Weird People

Sonder
October 11, 2020

In marketing, when you find yourself saying: "Well everyone wants this." or "This is the social norm." - it maybe true but a lot of the times you are making a fatal assumption.

That there are people out there that like the opposite too.

Really look at the assumptions of what you believe to be absolute truths in your marketing.

Look for and think about the "weird" people that don't fit them.

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