Marketing that is focused

on your customer and your organizations

purpose and objectives.

S → 001

The Posture to creating a brand that stands the test of time

Branding is what allows you to have pricing power. To be in a place where you can build products for your customers instead of scrambling to find customers for your products.
        Building a brand is like building a religion; carefully crafting the symbolism, meaning, story and personality of the company and then showing up consistently- is what creates a brand that will stand the test of time.

Our recent strategic digital work
Our process

At first glance, the process we follow is simple, but it incorporates many important details that are vital to a successful innovation process.
          This process can be conducted on a small scale for a few innovation ideas, or serve as the foundation for multi-programme innovation at large corporations. Whichever the case, the key is not to skip any steps while still moving at a speed suited for innovation.

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Creative Clarity 1/5
This is the stage that happens before all of the marketing campaigns and brand work. This is about understanding and defining what your company stands for and who its for. In this stage, we clearly define the set of customers that your project is for and layout the brand guidelines so that we can be consistent when telling your story in a new way.
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Strategic Design 2/5
This is about getting clear about how your brand shows up in the world, when and how often. It's about using data and customer research to see where your brand can be placed so that its successful when it comes in contact with customers.
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Creative Destruction 3/5
Here we build a distinctive creative strategy while at the same time destroying the standard conventions of your given industry to create something that is the one and only. This stage is includes direct marketing and video marketing.
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Customer Learning 4/5
Here we understand what is resonating with customers in terms of design and learn how we can refine the brand so that it is more relevant to the customers we seek to influence.
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Evolve Principles 5/5
Here we both look to evolve the brand principles while at the same time staying true to the ones we set. Brand marketing is long term. It is about clarity and the customer. This step makes sure that we are showing up consistently with a constant brand voice while at the same time leaving room to experiment and learn.

S → 002

A mindset to create game-changing initiatives

Direct marketing is marketing that is fundamentally different from brand marketing. This is where we break down and measure the KPI's and improve them. It's about experimenting and getting more and more customers from each ad engagement.

Our recent Branding work
Our process

Our strategic, experimental approach creates a direct marketing process that is fast and lean. Gaining data that is accurate and actionable - in direct response ads we create content that inspire customers to take action.

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Research1/5
Before we begin our journey together we need to understand where you are coming from and where you want to go. We get to know you, your business and your customers so that we can challenge assumptions and uncover insights to get to the core of your businesses unique needs and desires.
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Design2/5
We can now define our destination and develop a clear map for getting there. Applying our creative thinking, we craft clear strategies that differentiate your business and meet your objectives.
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Launch 3/5
Together, we explore creative concepts that bring our strategy to life, developing a unique and ownable visual and verbal identity that will transform your brand. Then we launch it into the world.
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Measure 4/5
We take the instant campaign data that comes in and measure it against the objective that we set before.
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Repeat 5/5
A look back at the journey we’ve taken together, this stage allows us to review our performance, address key learnings and identify opportunities where we can create greater impact and amplify your brand to meet your strategic objectives.

S → 003

Smart & effective video marketing creation

Producing video for marketing campaigns has its own distinct process as well.
          It's all about crafting the "hook" of the video campaign. The "hook" is the core of the video campaign what makes it both unique and valuable to your customer - while at the same time staying true to what your brand stands for.

Our recent digital work
Our process

At first glance, the process we follow is simple, but it incorporates many important details that are vital to a successful innovation process.
          This process can be conducted on a small scale for a few innovation ideas, or serve as the foundation for multi-programme innovation at large corporations. Whichever the case, the key is not to skip any steps while still moving at a speed suited for innovation.

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Discover1/5
In this stage we get clear about who this video project is for, what your idea is about and the emotional transformation we want people to go through when they experience the video.
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Create the Hook2/5
Every great video marketing campaign has a hook to it. A hook is the core to the idea - the center. It is the story arc to the whole thing and what makes the video captivating and remarkable.
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Video Design 3/5
This is where we dress the video - setting up set locations, props and the equipment and people needed to make the whole vision of the video come to life.
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Audio Engineering 4/5
Audio is the missing component in most video experiences. This is what enhances the story and allows the person to have a full experience when watching the video. The audio is also functional, being optimized for the best results on the audio platforms that matter.
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Placements 5/5
This is where the video will live. Whether its through a digital platform, such as Facebook or YouTube or played at a live event or in-store; the video must be adapted to fit the environment and systems must be set up to measure the performance.

Our Services

We insist on having the right tools to get new digital innovations out there fast. Here is a non-exhaustive list of the tools and services we offer.
T → 001
Creative
Audio Production
Film & motion graphics
Online storytelling
Props, Set & Lighting
Talent Search
6K Video Production
Drone Shots
Content Marketing
Staff Photography
Office Photography
Product Photography
T → 002
Technologies & Capabilities
HTML Coding
Facebook Business Manager
Google Search Network
Google Shopping Network
Google Display Network
Google Video Network
WordPress
Popular Web Builders
Instant Landing pages
Google Analytics
Google Data Studio
T → 003
Direct Marketing
Campaign Idea Creation
Facebook Advertising
Instagram Advertising
Snapchat Advertising
Google Ads PPC
Campaign Execution
Landing Page Creation
Data & Analytics
Reporting
Testing & Experimentation
T → 004
Brand Marketing
Logo Design
Employee Training
Brand concepts
Digital campaigns
Film & motion graphics
Online storytelling
Brand Consulting
Brand Storytelling
Brand Symbolism
Brand Customer Service

Let’s build something together

If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen.

Let's talk Schedule a strategic session with focused on your business and its digital opportunities.

Cole Verbeek
Founder & Project Director
(780) 292-2209
cole@socialleaf.ca
Simon Vickers
Project Consultant
(780) 782-5499
simon@socialleaf.ca

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
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