When you go to the Apple Store and they replace your headphones with no questions ask.

When you go to Costco and they return anything.

When you get free one day shipping with Amazon.

When you go to the local store and they know your name and standard order by heart.

These are investments that could have been placed elsewhere but was instead placed in a secret more fundamental place.

They made you feel like a human and they helped you solve your problems more deeply than a single ad ever could.

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