Just imagine that thing that you always fight every single day.
It could be you stressing out about a person. It could be you overthinking. It could be the fear you won't get good at a craft or that you won't be loved.
The essence of Sonder is the realization (not just the understanding) that everyone around you carries completely different fears or the exact same fears as you.
Stories that they tell themselves every single day - just like you.
What you can do as a generous marketer is enter that story and help them find a way out.