It's easy to get lost in using templates to fix our website problems.

From landing pages to full websites templates are a useful tool to guiding work however, sometimes people forget altogether what web is for.

Web at its highest level is there to not only provide information to the customer but to create a feeling inside of them to take some type of action.

No template is going to have exactly what your brand stands for or what your customer cares about in a design - but its a start.

Creating a web design experience ends up being something where we settle for templates but what it should be is a set of tools to create a feeling.