To have numbers speak to you - to see patterns emerge - you must look at the numbers in multiple time frames.

Some people only look at them daily, others weekly, others monthly.

The only way to understand fully is to do all of the above - this way you don't get caught in the moment by moment numbers but then at the same time are able to notice the big picture.

It's training yourself to see the big picture and the small picture at the same time.

Make numbers your friend in marketing - visit them everyday.