The brand has a mind. It has a body. It has a soul.

It is never at the same status as it was yesterday - it is always either moving up and down based on human perception.

And the definition of this animal or in other words what it means to people is different for every single person that it comes in contact with it.

A brand is almost just as human as us - we relate to brands as if they are alive.

It is because they are - because brands are us.