Start with a Hook

Sonder
September 25, 2019

People always want to push thing out fast and in more in more ways.

More publicity.

More boosting.

More videos.

More reach.

People always want more of this but never want more of "a hook".

A hook is what makes your product or service a classic, its what makes it legendary. its the magic sauce of the whole thing - where is that in your marketing strategy. Making a thing that is worth it?

Next time instead of more reach - think of more hook.

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