Our marketing sometimes gets crowed with an unnecessary array of endless tactics.
It's easy to read an algorithm change or just any new tactic with the mindset of being excited to be the very first to apply it.
In marketing and as in any field, just as we are careful with what ideas we bring in - we need to be just as mindful as the ideas we remove from our marketing.
What are the fundamentals of this ad? What truly makes the difference? If we can't remove the clutter then we have nothing.