What is better: Personal branding or business branding?

The thinking goes - personal - because then you can sell anything business, only allows you to sell products.

But really the secret is: they aren't mutually exclusive.

Personal branding affects your business branding and business branding affects your personal branding.

The trick is to remember that you can't separate them and when you try too is hard to pull off without hurting the other one in someway...