Marketing today is much too focused on tactics rather then strategy; on method rather than the customer.

Mania is the irrational obsession for the optimization of posts, the hype of new platforms and the emotional roller coaster of what is happening in the now.

Mania by definition is overactivity and excitement which is what also defines an amateur marketer.

There is no praise for strategic thinking or deep customer insight - there is only praise for marketing hustle or joining in on marketing social change.

However, this will catch up to marketers in the long-run. It is mis-weighting bias that stunts the performance the marketing in the long run by mis-weighting the importance of these short term tactics for what really matters for the customer in the long run.

Next time when you feel yourself giving into the "marketing mania" - don't. Instead think deeply about the purpose of marketing: to create customers and provide them with value.