Heart Race

Sonder
July 16, 2020

Marketers need to have empathy for when people are buying something.

Even when the purchase is small, almost everyone's heart rate increases before the make a purchase.

The more we understand that tension that they are experiencing, the more that we can move them to the change that we seek to make in that moment.

But it starts with empathy, and understanding the feeling of your own heart racing.

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