Last week I felt a lost.
It felt like I couldn't come up with a good ad or even a decent idea but I figured out my problem.
My back was against the wall. I felt like I lost the ability to produce great work. But then it came to me. I knew exactly what I lacked.
I lacked full immersion.
If you want to learn a language at a fast and high quality rate, then you go to where they speak that language and immerse yourself in it. Into the culture and into the people.
That's how you learn a language fast but it's also how you come up with a quality idea fast.
You have to read, watch and observe the industry, competitors, the client and most importantly the customer with precise (and obsessive) detail.
Only though the full immersion can you create successful big ideas.
Do you lack full immersion in your advertising?