As a marketer you get to decide where energy is placed and focused on in the customers mind.
If they are focused in on the right points - it creates change - the wrong points can create interruption or apathy.
This is another way to describe a marketer: as an energy creator and an energy placer.
We place human focus and energy to places that give both the business and the customer the highest return over the long run. Physically. Psychologically. Technologically. Financially.