Carving Time in Advertising

Sonder
January 25, 2020

A single, one hour appointment once a week for 6 weeks is not the same as one single six hour session.

When the hours stack - they compound. Something special happens. Synergy is created.

As so a sixty, one minute ads do not have an equal value to an one hour infomercial.

When you carve out time and cut it out into pieces - it looses value each cut.

Overview
Overview
Overview