MS Society of Canada

Luduc to Camrose Bike Tour 2019


Client: MS Society of Canada

Focus: Video Production, Digital Marketing Consulting, Customer Testimonials, Live Event Coverage.

Founded in 1948, the MS Society of Canada has become one of the key organizations that have brought MS research and awareness to the forefront. The mission is simple but powerful: To seek a cure for MS and to enable people affected by MS to enhance their quality of life. Frequently, the organization hosts multi-day bike tours all around Canada to raise awareness and support for MS.

In the summer of 2019, The MS Society of Canada launched its famous Leduc to Camrose Bike tour - one of the largest ever done that expanded over 100km, over multiple days. Social Leaf took on the project to highlight the energy of the type of people that went to this event. Engaging with family, friends and those diagnosed with MS to capture the special and emotional moments of the event throughout the three days - from before the start-line to after.


"The Social Leaf Team helped to film video coverage of our 2019 Leduc to Camrose MS Bike tour.  It was easy to work with the team in advance, we had a call to review event details and  provided briefs which they followed on the event day to capture the footage we were looking for. They did a fantastic job on site throughout the weekend gathering video clips of our participants, sponsors and overall event experience. One of the pieces I really appreciated was upon file delivery post event was they included some ideas of how we could utilize the footage they capture across various platforms."

Stephanie Mosher, Director, Marketing & Communications

MS Society of Canada, Alberta & NWT and BC & Yukon Divisions

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Dynamic Video Lead: Nick D.

Cinematography Director: Jared N.

Project Management: Matheson M.

Creative Director : Cole V.

Development: Cole V.


Headquarters #1: Edmonton / Alberta / Canada


Headquarters #2: La Quinta / California / United States