Making Fitness Fun

Redefining what fitness means to people through a full website redesign, video marketing campaigns and by creating meaning customer experiences on Facebook, Instagram & Twitter.

Project Description

Sturgeon Valley Athletic Club is a 22,000 sf full service gym located in St. Albert Alberta. Providing a gym experience that was considered by the community as five star place to workout. People felt connected as they relaxed in the members lounge or dropped their kids off at the Playcare. It was a place to get work done on your laptop or meet friends for a cup of coffee as much as it was a gym where you have an intense workout.

Sturgeon Valley Athletic Club
Release Date:
November 29, 2018
Facebook Marketing
Website Link:
View It Live

The problem with regular gyms

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.