Pentraaa

The Future of Watch Making

2019

Client: Pentraaa

Focus: Landing Page Conversion, Branding, Logo Design, Video Marketing Production.

Values

  • Imagination
  • Craftsmanship
  • Innovation
  • Legacy
  • Boldness
  • Practicality & True Utility

Purpose

“To create the new era of modern watchmaking. Creating luxury design that is both breathtaking and functional. Creating watches that inspire, inspiring people.” 

Vision

  • “Creating a watch that Elon Musk would wear”
  • “Making smart watches a thing of beauty.”
  • “Making smart watches a thing that is not only admired for their function but for their mechanical engineering.” To marry useful technology with luxury.
  • Develop the next era of watch making, craftsmanship and innovation.
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Team

Branding & Video Concept: Cole V. Matt L.

Videoagraphy: Caelin M.

Lighting: Greg & Caelin M.

Video Story Teller: Simon V.

Audio Design: Caelin M

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
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Overview