Stories work because they act as Trojan horses.
It transports the listener to a place that they never thought they would go.
The interesting thing with the human mind - is that it has trouble telling the difference between reality and imagination.
When you tell a story and it's engaging enough - it feels like you are really there. It feels like it's actually happening.
Because of all the associations that come with a story - it's also much easier from someone to remember.
The story itself gives them a reason to share.
Always have stories in your quiver when speaking and marketing.
The intercept the mind in ways that information never could.