What people say they want is different from what they actually want.
When a person asks about what a good college program is to go into for example, sometimes they are genuinely trying to gain more information to make that decision but most of the time you find that - while on the surface they may say that's what they want - what they really want is validation. They want reassurance for their choice that they have already consciously or unconsciously have made.
This ends up being where a lot of miscommunication stems from because you will have one person thinking they are having a conversation about what the "best program is" while the other person is looking to be seen for the decision and current decision they are going through.
Based on the degree of emotional tension involved with the decision, the more that this gap starts to appear.
Do you see the gap?