What Feels Good

Sonder
September 2, 2020

We need to know the difference between what feels good in the moment and what actually works. That starts with empathy. It starts with the deep understanding of what the person is going through, what they are thinking and what they believe, then playing that important character in their life that shows them a better way.

How we feel is irrelevant. It’s how we make them feel. Not feeling for the sake of feeling but feeling for the sake of change.

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Headquarters #1: Edmonton / Alberta / Canada

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Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview