What are people expecting?

Sonder
September 4, 2020

What are people expecting?

To many people fail to ask this question in advertising. People have seen all of you bad advertisements before - don’t do the same thing or you will be put into a box.

You can either match patterns or break them. Pick which patterns you want to match and which ones you want to break.

This combination if done correctly will allow them to remember you.

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Overview
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Overview