Marketers care so much about the customer. The experience. The service. The brand voice. They care about these things so much that they forget that this brand voice needs to be heard.

This is one of my greatest weaknesses of myself and for many people who are in marketing out there.

The weakness comes from not knowing if you are doing marketing or advertising. The weakness comes from not knowing the difference and when your're not clear, friction happens.

Marketing is about connection and overall customer experience, while advertising is the voice of your brand. It what allows your marketing message to cut through the noise and actually be heard.

It took me a very long time to realize that those are two things are completely different activities and that they require two completely different skillets.

Advertising requires being remembered while marketing requires identification.