Undervalued Skills

Sonder
March 21, 2020

There are many skills in marketing that are overvalued right now:

  • How many followers you can get on Instagram
  • Thinking of witty things to post on social media
  • Over optimization

But what are the skills that are undervalued? Well here's one:

The ability to to have an idea of what branding and words will mean to people.

Get really good at that - the rest will come later.

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