Sometimes it just doesn't feel like people want advertising to be great anymore.
People give into the hype of what is exciting and cool looking over the things that matter.
That most people prefer to pretend that they are marketing vs actually doing it.
Toys are the things that look cool in marketing - the fancy branding campaign - the cool video.
The problem with toys is that as fun as they are - you don't really know if they are working well.
Tools are something we use to get to a specific goal and you know the tool is working.
What are the toys in your work and what are the tools? Do you know the difference?