The Type of Change

Sonder
February 16, 2020

All marketing makes change happen.

However, we also must ask: "What type of change?"

Is it a transactional change or an emotional one?

Is it a personal change or the changing of a group? 

Is it increasing the frequency people drink a soft drink or convincing them to drink it?

The type of change is important to get clarity on.

Overview
Overview
Overview