Time is neglected in marketing and is usually referred to as "set laws" rather than "curious theory".

Whether, it's time spent watching a video, the time spent with a customer on a support call - time as it relates to the customer is important.

For example, if you are measuring watch rate on a video, sometimes you want the time spent to be high. While with something like a customer support call, you may want the time to be lower.

But the interesting thing with time is that people relate to it differently.

‍Some people desire having more time spent with them on a customer call if they are looking to connect and less time spent on a videos if, for example to they need to watch a quick tutorial. The same goes for social media posts - some people like short and some people like long.

Time spent in marketing should be an element that is not a "law" but rather something that is customized and designed for the benefit and experience of the customer.