What marketers fail to realize is that you can have brands that simultaneous target two psychographics in a harmonistic way.

The example goes of a popular bar in town - it is sometimes composed (intentionally or unintentionally) to have components and symbols, that when added together tell a similar but different story to each of the individuals it is presented to. However, these are still stories that are inline with the over all brand identity and each other.

Picture a popular bar with a hip, old school style that features an arcade.

This bar may feel hip to a younger psychographic because it is designed in an older fashion way and has a "cozy feel to it" vs a big club you would see in Vegas and feels young because it has the trend of the arcade included.

To another person, one of an older psychographic, may look at the bar with genuine nostalgia -excited to see and experience a flair of youth to create that feeling of being young again.

This hip, old school style bar with an arcade flair comes across as two different narratives to two different people - but their stories intertwine to reinforce each other.

Don't always think of narratives and stories in isolation - think of how they can intertwine in compelling ways.