In marketing we can run simulations. Some of them are projections of the numbers we will hit but other simulations can be more exciting.
We can simulate future realities - we can do marketing thought experiments - picturing the reality of the customer or how our brand will interact with the world.
Simulation of multiple outcomes is what allows us to think moves ahead.
Are you simulating the great, good and ugly that can happen from your marketing campaigns? Are we imagining better realities?
Simulation is a way to build a future from our imaginations.