The Russell Brunson Exercise

Sonder
July 24, 2020

In a someone recent interview (I forgot which one) the legendary Russell Brunson gave his advice on how to be a great marketer.

The advise was simple and profound.

Rebuild the great marketing around you that you would be proud to make. Marketing from the people that you admire.

Taking a sales funnel and printing each word and image off. Collecting every touch point they send you and writing it out.

Then doing the work of asking: why?

Why this design? Why this type? Why this image? Why send this? Why not send this? Who's it for? Whats the change?

It should be our goal to create books and books of the great marketing works that have become before us (and the not so great work) so that we all can do better marketing.

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