The Brand Ethos

Sonder
December 14, 2019

The brand Ethos is the heart and the spirit of the brand. It is built off of first principle logic, economics and human spirit. It gives something people to aspire to and at the same time gives a path to self-actualize. It gives you a symbol to show your friends -a story to tell yourself. It changes the way groups interact with each other because it enters the conversation. It ultimately, ends up shifting the culture.

Overview
Overview
Overview