The Brand Bluff

Sonder
April 6, 2020

You can't bluff what your brand stands for or what it represents.

You can't just watch a class online and apply it. You have to also apply it with your own truth to the brand.

Humans can feel authenticity - everyone can - and they can feel it in brands to. If it's not there people know something is up.

For the brand to actually work it needs to come from the heart, from values, from an authentic story.

Why there are so few great brands out there is that people don't honor being authentic enough in brand building - its all about sales and hype; but this is the difference between a world class brand and a bluff brand.

And the thing with bluffs is they don't always work in the long run.

Overview
Overview
Overview