The 5%

Sonder
November 8, 2019

When troubleshooting whats wrong with a marketing campaign or even a company: it comes down to the 5% of details not the 95%.

People expect the landing page to load fast and display the key information for them to make a decision - the 95%.

What causes them to buy is the 5% - the tipping point where they feel that they have been understood - there they feel that they are getting real value.

Obsess over the details - they are actually what matter - the rest is just expected of you.

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Overview
Overview
Overview