When ever you have a story in your head or in other words a series of thoughts that keep cycling around.
If you don't like them at any point, remember that you have the power to change the story you tell yourself.
Change your story and you change what you experience.
Once you figure out how to do this with yourself, (and feel the shift) it's much easier to do this to other people.
Marketers change things, one of those things we have the skills to change are peoples stories.