Sporadic Campaigns

Sonder
August 8, 2020

Small and short term campaigns simply don't add up to long term campaign success.

You want to stick with one fundamental insight and be consistent with it.

You can show up in different ways and test different things but campaigns should inspire to be long term experiences that are built off a fundamental human insight.

Short sporadic campaigns don't add up to anything of real value.

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview