As marketers we put on a show, however sometimes we forget that and end up playing it small instead of making it big.

We give into the what the client wants or what works for in the moment but we forget to aim higher.

Putting on a show means that we are first off acknowledging our audience - we are creating something for them of some value.

Putting on a show also means caring about the details: how the copy reads, how the packaging looks - how it all feels.

We are the producer of the brand we are working for - we get to decide if its a show that is worth it to watch.