Looking at past marketing campaigns that were successful are only one way to unlocking insight for the next campaign.

A lot of the times, marketing insight doesn't come only from going to the best - it comes from careful consideration of the customers and brand. Mixed in with a kid like curiosity for the product or service being marketed.

Approaching the work in a fresh and clear way is what allows for a break through campaign - not by creating shallow carbon copies of what has been done in the past.