Self Proclaimed Marketers

Sonder
March 9, 2020

One of the things that makes the field of marketing interesting, especially today is that everyone thinks they are a marketer.

No one in the right mind would tell a nutritionist to adjust their plan - let alone help a doctor diagnose their patients or to tell adjust the lawyers paperwork before a case. They only would if they were qualified.

Then why do so many people put there hands into the field of marketing? It's no wonder why most marketers are insane - you have to be.

The marketing professional takes their knowledge and experience to create a quality ad; that just might work but before it even sees the light of day - it starts touching the hands of the weekend marketing warriors and the side hustlers. Before you know it - after it passes through the whole management team and some of the general employees - an ad that had a chance to perform well has become absolutely nothing.

The tricky thing is that some of the best ideas come from clients and non-marketing professionals but that's only some of the time.

If one half of marketing is coming up with the idea, then the other half is protecting that idea with your life so that it has a chance to see the light of day.

Overview
Overview
Overview