Sometimes when it comes to marketing, people shy away from using the word seduction.

Even though it sounds nice, it has almost this exploitive or manipulative disposition to it - like the goal of seduction is to conquer or win over the target.

However, there are many deep and positive connotations to the word as well. Unlike other words, seduction takes into account the person's desires and fears. The emotionality of the audience. That the very act of seducing someone in marketing is to bring their desires into the conversation on a time frame that is comfortable to them. It's not about interrupting or spamming. It's not about tricking or manipulating. What the word seduction implies is this steady process of persuasion that is powerful but at the same time in the best interest of the person being seduced. It's in their best interest because the definition of what makes a seduction effective is hearing what you always wanted to hear - feeling what you always wanted to feel - that your deepest desires are finally starting to be fulfilled.

If the marketer can meet the person at that level in a deep way, then actually fulfill the seduction (the promise) with the thing that they wanted all long, then a successful but ethical seduction has taken place.