Scale Trust

Sonder
December 21, 2019

As Seth Godin said in a interview with the Good life project:

"For me: I want to scale trust. I'm not measuring revenue. I'm not measuring profit. I am measuring trust."

This had me thinking that to often we focus on "effect" metrics instead of causation metrics. Effect metrics are something that happen has a by product of doing specific activities while causation metrics measure the activities that actually cause the by products to occur.

That there is not one single activity that you do to increase profit - that increasing profit is not an activity by itself. You can go do sales, you can reduce costs and debt, you can increase debt and take risks through investments - but you can't do an activity of "increasing profit" in isolation.

The reason why this metric of trust is so important is that it is likely a metric of a set of causative activities that you can build and perform overtime. It's a metric that you can grow that will eventually lead to profit in the long run but more importantly then that - the metric provides you to create more projects that people will get excited for.

Overview
Overview
Overview