Rolex

Sonder
June 26, 2020

Can you sum up what the position is of your company in one sentence?

If you don't have that level of clarity then how do you think your customers will?

Rolex's positioning statement was very simple: The watch of achievement.

You know you have "made it" when you have a Rolex. Other watch companies positioning was never as clear and so they never were as successful.

Get clear about your place in the customers mind.

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview