As marketers we get to design the rituals that customers and employees have around products and services.
Is this the type of restaurant where the ritual is for the customer to be seated or for them to seat themselves?
What is the ritual when I go through the Starbucks drive Thru?
Is there a certain way that I unlock my phone everyday - what if that ritual was different?
Call them rituals or habits - they are certain ways we choose to engage with everyday things but what if we decided to make the ritual different?