Reward & Pain

Sonder
August 9, 2020

Great marketing really comes down to two things : reward and punishment.

Reward - Pain = Appeal of an Offer

How can you maximize the reward factor?

How can you minimize the pain factor?

Reward also doesn’t mean just pleasure and having no pain doesn’t mean things can’t be difficult in the offer.

It’s about maximizing the satisfaction of specific desires and fears.

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Overview