Protect Attention

Sonder
September 21, 2020

Advertisers are taught to steal attention because more attention means more money.

It means that once I take it, I can use it to my own advantage, leaving the person being advertised to as the true victim.

What if advertisers were taught to protect attention instead?

Instead of countless "funnel hacking" methods and "5x6" ad formulas - what if they where taught how to create ads that were meaning to the end customer?

Something that was real, raw and actually helped them improve their life. Protecting attention over stealing attention.

It's simple and it's hard. And if we are being really honest, in the short term you probably wont make that much money but who do you want to be known for as?

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview