Over Testing One Offs

Sonder
January 14, 2020

Advertising is all connected.

There is no such thing as a one off ad - it all either reinforces or takes away from the overall brand story.

When marketers over test and experiment - they usually forget this message and end up having trendy advertising that is washed down and that is not even their brand anymore.

The funnel may show fantastic numbers but without that congruence of story - then ads never have a chance to build up the brand into something meaningful.

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Overview
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Overview