Especially in the field of marketing its easy to fall into the trap of short term thinking.
How can I get my Instagram followers up to over 100k by the end of the year?
How can I get a customer to buy something by the deadline?
A lot of marketing is built off of the idea of direct marketing but forgets the magic of brand and other marketing activities.
Instead sometimes it pays to ask: What activity can I do today that will compound and be more valuable for my brand in the future?
Brand marketing (when done the right way) acts as one of those activities that compounds your results in areas like direct marketing.