Observation

Sonder
November 3, 2019

When doing customer research for a campaign, it's a about getting closer to what the customer experiences in the first person but also gaining a deeper understanding of how that customer fits into a broader system.

It's about noticing what the customer notices and noticing the things that the customers don't notice.

To be in marketing is to be like a detective - digging deer, looking for loop holes, finding dead ends and starting the hunt all over again. It's an ongoing mystery but each time you do it - you get a bit better at doing it.

How well are you observing? 

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Overview
Overview
Overview