The most effective marketing of tomorrow will be based on generosity and transparency.

In a world where people are inflicted with funnels, YouTube videos and promotions designed to optimize for a short term metric like conversion rate; marketers who do the contrarian thing of giving first and designing a brand that people want to naturally spend more time with will reap the benefits of modern marketing. Break down the friction, the paywalls, up-sells and awkward closing - we all need to do these things but what if we went about it a different and more modern way?