When you create something new you have a chance to say something that has never been said. You have a chance to connect dots that have never been connected.
When you create new marketing, you have the opportunity to do the same with customers. You have the opportunity to introduce new ideas that will help make their life better. You have the opportunity to connect things in their life that was never connected.
In a lot of ways marketing is simply the act of connecting real world innovations to a humans life, in a way that makes the innovation larger then life itself.